Reflecting on Entrepreneurship

Reflecting on Entrepreneurship

Why I am reflecting on entrepreneurship today?

It’s easy to find ourselves reflecting on entrepreneurship these days. It seems to be in trend. Everybody wants to be one and everyone seems to see themselves as one. I am wondering whether it is the sense of freedom that seems to come with portraited on social media.

This morning I woke up immersed in the luscious nature of BC. I rejoiced myself thinking… this is the fruit of my 35 years as an entrepreneur. Now, I can finally enjoy my financial freedom and the time to do what I want. I stopped myself. Does it mean I didn’t enjoy those 35 years while building my entrepreneurial career? Well, nothing is black or white. I did enjoy and at the same time, I could feel the pressure of the responsibilities and obligations during those long years of hustling. Reflecting on entrepreneurship took me to research some of the definitions available.

Definitions of entrepreneurship

The activity of setting up a business or businesses, taking on financial risks in the hope of profit. The more modern entrepreneurship definition is also about transforming the world by solving big problems. Like creating an innovative product that challenges the status quo of how we live our lives on a daily basis. Actually, the word translates to “the one who undertakes” in French

What the entrepreneurship definition doesn’t tell you is that entrepreneurship is also what people have to endure in order to take their career and dreams into their hands and lead it in the direction they want. It’s NOT ONLY about building a life on your own terms. No bosses. No restricting schedules. And no one holding you back. Entrepreneurs take the first step into making the world a better place – for everyone in it, including themselves, taking all the risks and responsibilities behind the scenes without bragging or complaining. Entrepreneurs are in my eyes, some of the world’s most powerful transformers. These interesting creatures have the capacity to imagine the world differently because they see possibilities and solutions where the average person only sees annoyances and problems.

More definitions of entrepreneurship

I believe that there are as many definitions of entrepreneurship as are entrepreneurs in the world. Here are a few I heard quite often:

  1. “Many are excited to become an entrepreneur but get discouraged when reality hits. Entrepreneurship means staying committed to your goals beyond your feelings of excitement. Stay the course and keep your ‘why’ in mind.”
  2. “Entrepreneurship means being the one that is willing to take a leap, work hard enough to sacrifice everything else around you, all in the name of solving problems because no one else is capable or possesses the desire.”
  3. “Being an entrepreneur means diving headlong into a [likely very risky] venture of your own making, working hard, long hours, often alone, to carve out a path to success and never, ever giving up.”
  4. “Entrepreneurship is not for the faint-hearted. I can honestly say starting a company has been challenging. The battles you face on your entrepreneurial journey can last years with no repose. Creating a successful business requires massive amounts of action, perseverance, and conviction. If you understand this and choose to proceed, you’ll find the experience rich in rewards.”

Reflecting deeper on entrepreneurship

There is a lot of discussions around if entrepreneurship is nature or nurture. I strongly believe everything starts with self-discovery. I often ask young entrepreneurs the question –  “Do you know your skills and talents?” Right away I can see their face changing from I-want-to-make-money to what-does-that-have-to-do-with-entrepreneurship kind of face. There are some traits and characteristics I would love to share with you I noticed in myself and fellow entrepreneurs throughout the years.

  • Thrive when taking risks. It doesn’t mean a lack of fear. To do it in spite of fear because curiosity is stronger than fear.
  • Start with a vision. Starting with the end result in mind is powerful and nothing is ever strong enough to stop the pursuit of that vision. Clarity and readiness are key components to overcome obstacles along the way.
  • Develop a thick skin. Being a leader is not an easy road. It feels lonely when it is time to make decisions. Often times it is impossible to please everyone at stake. In consequence, entrepreneurs are criticized, judged and sometimes are hard to understand.
  • Take full responsibility. It’s true that entrepreneurs bear all the risks and enjoy all the rewards. It’s only fair to acknowledge they take full responsibility for all decisions along the journey regardless of their outcome. They literally pay the price!
  • Sleep little. I believe the passion doesn’t allow these individuals to waste a minute of their time. They keep moving forward towards their vision and won’t risk missing the changes happening around them.
  • Agile making changes. There is no attachment to the processes neither to the outcomes. Changes are considered necessary moves

Would you want to learn more about entrepreneurship?

Make sure to join me on CLUBHOUSE where we meet Tue and Wed at 5 PM PST to chat with other entrepreneurs.

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Footprints left in me by people I met throughout life.

Who would have known each person we met left a footprint in our lives? Almost 40 years ago I was dating my very first boyfriend. Today I received a picture from one of his sisters where I am posing with three of them. It made me laugh recalling how big and mature I felt back then. I was fifteen years young and I was only one more kid among them!

The picture took me straight on a trip into the past and the many fond memories I have from those years; the family dinners, the open conversations, the passion for politics, the first kiss and beautiful summer days by the beach. It made me think of the importance of each piece of history I experienced throughout life and how each interaction impacted and determined the person I am today.  

“Each person I met throughout life left a footprint in my heart. Until today, I wasn’t fully aware of how this collection of footprints impacted so deeply in the person I became.” 

Footprints I am intending to leave in people I am meeting throughout life

Which made me wonder and ask myself some deep questions. Which footprints am I leaving in people’s lives I am meeting? Am I speaking to them in a responsible way and in alignment with my core values? Do I step into new places with a clear intention of bringing goodness and a firm belief I can leave that place better than it was before I came in?

My honest answer is YES. I am trying my best while acknowledging I am not perfect. Just another simple human who has good and bad days as everybody else. I might say things with good intentions but not in the best ways which makes me feel sorry for what my mistakes may cause to others. Can you believe me if I tell you that I am paying attention, learning and trying to constantly improve? Mariana is simply a work in progress with lots of doubts and a few regrets. 

Freedom is the sail of my ship and the ocean is my university. I have the privilege to wake up every morning feeling the wind in my face, choosing the direction I take my ship and welcoming the people who are ready to join me on this amazing journey.

Footprints I hope I am leaving in the world!

Therefore, if Covid hit me or for some odd reason I don’t wake up tomorrow, I wish the footprint I left in you would be the one of a woman who lived life with intention, intensity and integrity. A woman who said YES despite fear, rejection or obstacles, who lived an Uncomfortable Lifestyle because uncomfortable made her feel alive, creative and took her to new heights. Someone who came to terms with not being conventional and some people not understanding either accepting her. It was the price she was willingly ready to pay to live on her own terms. 




Execution is 99% of the game

Execution is 99% of the game

1% is about ideas. Execution is 99% of the game.

Many times we hear people coming up with brilliant ideas. Somehow it seems they don’t understand that execution is 99% of the game.

Ideas vs Execution

I laugh when I hear somebody lowering their voice when sharing an idea. They truly believe to own the idea and they are fearful the rest of the world is waiting to snap it from them. 

On the other side of the spectrum are the skeptics. No idea is good enough to ever succeed. I remember the time I was about to start my fashion accessories business and I was surrounded by skeptics. “Everybody sells what you sell.” “What are you offering different than others?” “The malls are full of accessories. Who is going to buy from you?”

Fears and Perspectives when is execution time.

These were the voices of their own fears, their personal perspectives and limited imagination. A reflection on the mirror showing a scarce view of the world. Maybe a competitive attitude and life racing to get first somewhere.  Perhaps to get the approval of someone or add a new badge to their collection. 

They couldn’t see what I could, imagine what I had in mind or understand the lessons I’ve learned. The scars I had from a lifetime of lack of self-esteem are the real testimonies of my learnings. Nobody knew about my long-lasting and close relationship with fashion accessories. They became my lifeguard. They help me to survive the pain of being overweight in a society that praised skinny. 

Execution is 99% of the game

Twenty years ago onwards, since the beginning of the internet era, information has spread globally, making ideas more than ever belonging to the world and not to individuals. After three decades of being actively involved in the entrepreneurial ecosystem worldwide, I learned that what really makes ideas turn into  successful ones are more often than not, their leaders and their execution


I always wondered why there are not many leaders with innovative ideas in each century. Why people who see into the future and understand situations in ways no others do not become leaders?. Today I realized that for innovative leaders to pave new roads for humanity they need to possess extreme determination and convictionTheir journey is difficult and challenging. It’s lonely and extensively judged. They face endless obstacles and need to fight against skeptics. The resistance of a community of fearful people stuck in their comfortable lives can be hard to overcome. These people will do anything to prevent innovation. They lose control when their status quo is challenged. 

Twenty-twenty is the year for execution

Our world presents infinite opportunities while at the same time it is more competitive than ever. Leadership, Innovation, Determination, Conviction, and discipline are necessary skills to succeed.

We should remember that at the end of the day Ideas belong to the world and execution is 99% of the game.

Make sure to check all the UPCOMING EVENTS

Or listen to the LATEST PODCAST where I was interviewed by a student from entrepreneurship at UBC where I am a volunteer mentor

Check my latest published book SAY YES, ASK QUESTIONS LATER

Do what no one else will do to be able to have what no one else have.

Do what no one else will do to be able to have what no one else have.


If you do what no one else will do, you will be able to have what no one else have.


June 15, 2017


 As many of you know, I sold my Fashion Accessories company two years ago. It was a very hard decision for me as I was finally feeling the sense of belonging I craved for 15 years since I immigrated to Edmonton from Uruguay.

But life happens and opportunities arise at unexpected times… I trusted my inner voice and sold it to embark on new adventures. I finally had the time to become the mom my daughter was desperately needing, the daughter my parents were dreaming for years and the wife my husband met before the business existed. We gave ourselves two sabbatical years to experience different cities in the world to decide where we would like to settle. In the meantime my creative energy kept flowing so I needed to create new ways to share my wisdom wherever I was in the world.

-In October 2015, my husband and I opened a Bed and Breakfast in Uruguay. It was an amazing experience meeting people from around the world but we didn’t enjoy the work involved so by the end of the season we closed it.

-We moved to Barcelona for a few months where I wrote my memoirs that will be published in October 2017 in Uruguay by Editorial Planeta.

-I started coaching entrepreneurs from Uruguay and Canada online like Beatriz Hagobian an incredible and talented accountant specialized in the area of hotels.

-I volunteered my time with a Seniors Home in Uruguay , braiding bread and sharing my travels in Turkey and Canada. I absolutely loved it and I will do it again!

-Presented motivational stories to ladies in Kelowna, Montevideo and Punta del Este.

-The Magic of Scarves Workshop was delivered to ladies in Montevideo, Punta del Este, Barcelona, Kelowna, and Ottawa with great success.

-Went for walks and coffees with dozens of ladies I met on my travels learning their stories and their experiences. Coaching them and getting coached by them.

I really cannot complain. At the end of these two years we decided to spend the winters in South America (where is summer) and summers in Europe or Canada.

This spring we are touring British Columbia to pick a city to make it home in Canada. By the way I take the opportunity to invite you to follow my FACEBOOK so you can join our travels through pictures of the incredible sites we are discovering along our journey. So for the month of May we picked Kelowna and it was a fun experience! The nature is beautiful there with the lakes and wineries and the wines are even better! We had the opportunity to meet very nice people and reconnected with old friends.

I want to share with you a special story that happened there. I went to Babes in Business a vibrant group of entrepreneurs. The first time I was there I met Tania Gustafson, a happy and bubbly lady. She was very welcoming and we connected right away. She is a nutritionist and Fitness Coach and also runs a MLM business (Jeunesse Global) with great success. Very smart and intuitive, truly passionate and committed to help others. But I felt it was more to discover underneath the lady with the stunning skin and bubbly personality. The day before we left Kelowna, we invited all the new and old friends to a “Goodbye party” to share Eli’s cooking talents. She came and not suprise to me she was the first one to arrive. (attitude shows every step of the way!) We were enjoying chatting about life experiences, and business and suddenly she said: “If you do what no one else will do, you will be able to have what no one else have” I never heard that sentence before. and I am not sure if it’s a known quote or Tania’s own interpretation of life experiences. But it hit me hard right in my guts. Because I think it summarize the life story of each and every immigrant in earth. That is the real and only secret of immigrants success. My grandparents did it when they landed in Uruguay from Poland and now Eli and I did it in Canada. We worked our butts off ( sorry for my English but I couldn’t find a better expression closest to reality), we did things nobody wanted to do! We took jobs that were hard and not well paid. We worked TEN YEARS restless without complains. We were thankful to have jobs. We took risks and sacrificed family time. We did the best we could with the knowledge we had at that time. We did paid a price in many ways no doubt about it, and we sure would have done things different if we have known the outcome. But at that time we were very focus working to be able to offer our girls the best education possible according to their own preferences. We wanted to live a balanced life, to help others and enjoy nature while traveling. In TEN YEARS, we saved and invested every single penny we made in that little business we created in order to have today that life we wanted; It’s not a life of luxuries because it’s not our style. But it is a very colorful life, with lots of family time, delicious healthy food, tons of hikes in the wilderness, incredible travels around the world and opportunities to meet extraordinary people wherever the wind might take us.

At this point you might be thinking: – but you took so many risks! What if you wouldn’t succeed? What if you would have died during the journey? What if one of the girls would have taken a bad turn? There are million of possible “ifs”. Everything could had happened. That is the real truth. But I am at peace with myself because I follow the intuitive internal GPS I was born with: my guts. I made choices. I took chances. I made mistakes. I had successes. Isn’t that what everybody does every day in every corner of this immense world?

So at the end of the day isn’t it all about the choice we make about on which basket we put our eggs?… Even those who don’t choose are making a choice, aren’t they?! If you are wondering how to have the life you want I would suggest to ask yourself if you are ready to put “ALL the meat on the barbacue”, to work every day harder than the day before and make sacrifices for the next years. Are you really willing to do what no one else will do to have the life you really want to have?1



A Fundraising Event

A Fundraising Event


A Fundraising Event

Getting out of the comfort zone is one of the biggest strengths an entrepreneur should have.


27 March 2017

Getting out of the comfort zone is one of the biggest strengths an entrepreneur should have.

Tonight was one of THOSE nights for me. It was certainly a challenge.

The Browns, a lovely family that I met through Debbie (the mom), decided to host a soccer meeting and try to fundraise money for the team by gathering at our new store.

Debbie showed up with her two beautiful young girls and her kind husband.

In 15 minutes, they had everything organized: the food, the drinks and suddenly she mentioned something about having activities for the girls.

“Girls!?” I asked, startled.

I should admit that I was in shock when Debbie said that they were expecting 15 girls and their parents!

How could we possible host over 45 people at the same time at our store AND entertain them?

What could I do to keep such a diverse crowd occupied?

Well, the meeting went on and I decided to take a break to have some dinner and think.

I finished my dinner and when I came downstairs, to my amusement, there was a group of 15 beautiful girls sitting on the floor in the backroom of the store, participating in some fun activity lead by one of Debbie’s girls!

They asked me to teach them to count up to ten in Spanish, so I showed them how. It was so cool and really helped me relax.

I started to go upstairs when I heard Debbie introduce me. OMG!

When I saw the crowd, I realized that I was going to do my presentation in front of men and women for the first time!

I was going to need to use some creativity to adapt and improvise my presentation!!

And guess what?? I DID IT!!

To my own surprise, the ideas just flew out of me!

I added some humorous touches, such as when I demonstrated my scarves, I asked the men not to take the “choking part” as an idea to actually apply it.

Also, when I showed the super versatile shawl, I ended my presentation by saying,  “If you are super good to your wife by buying her everything she wants, she will be instructed to use this beautiful shawl as a nighty for you tonight!”

Everybody thought that it was hilarious! And I even heard some ladies saying: “I should take her home with me.”

The energy after that was AMAZING!!

Everybody was excited, shopping and having fun! The girls had a blast! I got some new fans out there for sure! And we sold way more than expected!

Lisa, one of the soccer moms, is going to be starting part time with us, and I got an offer to be featured at CTV by Michelle, another soccer mom!

I am home, relaxing with a cup of tea, and happy with this fulfilling experience!

Challenges won’t stop me!
Fear can’t paralyze me!
Creativity will be always be the answer.
Courage will be my partner forever.

Good night world!
Let’s see what tomorrow will bring us!


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